اﻟﻨﺰاﻫﺔ
ﻧﺆﻣﻦ ﺑﺄﻥ اﻟﻤﻜﺎﻧﺔ ﻭاﻟﺴﻤﻌﺔ اﻟﻤﻤﺘﺎﺯﺓ ﻫﻤﺎ ﺃﻣﺮاﻥ ﺃﺳﺎﺳﻴﺎﻥ ﻟﻨﺠﺎﺡ ﺃﻋﻤﺎﻟﻨﺎ. ﻟﺬا ﻧﺘﻤﺴﻚ ﺑﺄﺧﻼﻗﻴﺎﺕ اﻟﻌﻤﻞ ﻭاﻷﺻﻮﻝ اﻟﻤﻬﻨﻴﺔ ﻋﻠﻰ ﺃﻋﻠﻰ ﻣﺴﺘﻮﻯ، ﻭﻧﺮاﻋﻲ ﻣﻘﺘﻀﻴﺎﺕ اﻷﻣﺎﻧﺔ ﻭاﻟﻨﺰاﻫﺔ ﻓﻲ ﺗﻌﺎﻣﻠﻨﺎ ﻣﻊ ﺷﺮﻛﺎﺋﻨﺎ
اﻟﺘﻤﯿﺰ
ﻧﺘﻔﻬﻢ اﺣﺘﻴﺎﺟﺎﺕ ﻋﻤﻼﺋﻨﺎ ﻭﻧﻔﻲ ﺑﻬﺎ. ﻭﻧﺒﺬﻝ ﻗﺼﺎﺭﻯ ﺟﻬﺪﻧﺎ ﻹﺭﺿﺎﺋﻬﻢ ﻣﻦ ﺧﻼﻝ اﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﻋﻨﺼﺮ اﻟﺠﻮﺩﺓ ﻓﻲ ﺃﻋﻤﺎﻟﻨﺎ ﻭﺧﺪﻣﺎﺗﻨﺎ. ﻭﻧﺒﺎﺩﺭ ﺇﻟﻰ ﺑﺬﻝ اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺠﻬﺪ ﻟﺘﺤﻘﻴﻖ اﻟﺘﻤﻴﺰ ﻓﻲ ﺗﻠﺒﻴﺔ ﺭﻏﺒﺎﺗﻬﻢ
اﻻﺑﺘﻜﺎﺭ
ﻧﺴﻌﻰ ﺩاﺋﻤﺎً ﺇﻟﻰ اﻟﺘﻌﻠﻢ ﻭﺩﻋﻢ اﻻﺑﺘﻜﺎﺭاﺕ اﻟﻤﻔﻴﺪﺓ، ﻣﺴﺘﻔﻴﺪﻳﻦ ﻣﻦ ﺧﺒﺮاﺗﻨﺎ ﻭﻣﻦ اﻟﺨﺒﺮاﺕ اﻟﻌﺎﻟﻤﻴﺔ اﻷﺧﺮﻯ، ﻭﻧﺒﺘﻜﺮ اﻟﺤﻠﻮﻝ اﻟﻤﺤﻠﻴﺔ اﻟﺮاﺋﺪﺓ اﻟﻤﺒﻨﻴﺔ ﻋﻠﻰ ﺧﺒﺮاﺕ ﻋﺎﻟﻤﻴﺔ اﻟﻤﺴﺘﻮﻯ، ﻭﻧﺮﺣﺐ ﺑﺎﻟﺘﻐﻴﻴﺮ اﻹﻳﺠﺎﺑﻲ اﻟﺬﻱ ﻳﻨﺘﺞ ﻋﻦ اﻹﺑﺪاﻉ ﻭاﻟﻄﻤﻮﺣﺎﺕ ﻣﻦ ﺃﺟﻞ ﺗﻨﻤﻴﺔ ﺃﻋﻤﺎﻟﻨﺎ
اﻟﺮﻳﺎﺩﺓ
ﻧﻌﻤﻞ ﻋﻠﻰ ﺗﻨﻤﻴﺔ اﻟﻤﻮاﻫﺐ ﻭﺧﻠﻖ اﻟﻘﺪﺭاﺕ اﻟﻘﻴﺎﺩﻳﺔ ﻹﻳﺠﺎﺩ ﺣﻠﻮﻝ ﻋﻤﻞ ﻓﺎﻋﻠﺔ ﺗﻬﺪﻑ ﺇﻟﻰ ﺗﻠﺒﻴﺔ اﺣﺘﻴﺎﺟﺎﺕ ﻋﻤﻼﺋﻨﺎ ﻋﻠﻰ ﺃﻓﻀﻞ ﻭﺟﻪ، ﻭﺗﻄﻮﻳﺮ ﺃﺳﻮاﻕ ﻟﻤﻨﺘﺠﺎﺗﻨﺎ ﻭاﻻﺭﺗﻘﺎء ﺑﻤﺴﺘﻮﻯ ﻣﻮﻇﻔﻴﻨﺎ ﻭﺗﺤﻘﻴﻖ اﻟﻔﺎﺋﺪﺓ ﻟﻠﻤﺴﺎﻫﻤﻴﻦ، ﻭﺫﻟﻚ ﻋﻦ ﻃﺮﻳﻖ اﻻﺳﺘﻐﻼﻝ اﻷﻣﺜﻞ ﻟﻷﻣﻮاﻝ ﻭاﻟﻤﻮاﺭﺩ ﻭاﻟﺘﻘﻨﻴﺎﺕ ﺑﻤﺎ ﻳﺆﺩﻱ ﺇﻟﻰ ﺗﻨﻤﻴﺔ ﻣﻔﻬﻮﻡ اﻟﺮﻳﺎﺩﺓ ﻓﻲ اﻟﺸﺮﻛﺔ
ﺧﺪﻣﺔ اﻟﻤﺠﺘﻤﻊ
ﻧﻄﻤﺢ ﻟﺘﺤﻘﻴﻖ اﻟﻨﺠﺎﺡ ﻓﻲ ﺃﻋﻤﺎﻟﻨﺎ ﻭاﻟﺮﻓﺎﻫﻴﺔ ﻟﻤﻮﻇﻔﻴﻨﺎ ﻭﻟﻠﻤﺠﺘﻤﻌﺎﺕ اﻟﺘﻲ ﻧﻌﻤﻞ ﺩاﺧﻠﻬﺎ. ﻛﻤﺎ ﻧﺴﻌﻰ ﻣﻦ ﺧﻼﻝ ﺛﻘﺎﻓﺘﻨﺎ ﻭﺃﻓﻜﺎﺭﻧﺎ ﻭاﻫﺘﻤﺎﻣﺎﺗﻨﺎ اﻟﺒﻴﺌﻴﺔ ﻭﻋﻤﻠﻨﺎ اﻟﺠﻤﺎﻋﻲ ﺇﻟﻰ ﺗﺮﺳﻴﺦ ﻗﻴﻤﻨﺎ اﻟﻤﻤﻴﺰﺓ ﻓﻲ ﺗﻌﺎﻣﻠﻨﺎ ﻣﻊ ﺃﻓﺮاﺩ اﻟﻤﺠﺘﻤﻊ ﻣﻦ ﺣﻮﻟﻨﺎ
